Program Plan

Semester 1:
  • Business Communication
  • Principles and Practices of Management
  • Introduction to Digital Marketing
  • Affiliate Marketing & E-mail marketing (Practical)
  • Advanced AdWords & PPC (Practical)
Semester 2:
  • Content Marketing and Copywriting
  • E-Commerce & General Informatics
  • Digital and Social Media Marketing
  • Google Analytics & Tag Manager (Practical)
  • Advanced Search Engine Optimization (Practical)

Key Takeaways/Benefits From The Course

  • The student will be able to understand the concept of digital marketing, its channels and their importance in modern business
  • Student will be able to create compelling and engaging content for digital platforms.
  • Student will be able to implementing affiliate marketing strategies to drive sales and partnerships
  • Harnessing social media platforms for brand building and customer engagement.

Potential Career Opportunities

Completion of Diploma in Digital Marketing from WPIUNC will help a student start his professional career as:

  • Digital Marketing Specialist: Specialize in SEO, PPC, social media, or content marketing.
  • Social Media Manager: Manage social media platforms and campaigns.
  • SEO Specialist: Optimize websites for better search engine rankings.
  • PPC Specialist: Manage pay-per-click advertising campaigns.
  • Content Marketer: Create engaging content for digital platforms.
  • Email Marketing Specialist: Design and execute email campaigns.
  • E-commerce Marketing Manager: Drive digital strategies for online sales.
  • Digital Marketing Analyst: Analyse campaign performance using analytics tools.
  • Freelance Digital Marketer: Work independently or as a consultant.
  • Digital Marketing Director/Manager: Lead marketing teams and strategies.

Who Should Attend

  • Aspiring Marketers:Students looking to build a career in marketing.
  • Business Owners:Entrepreneurs aiming to enhance their online presence.
  • Career Switchers: Professionals transitioning into digital marketing roles.
  • Freelancers: Individuals seeking to expand their service offerings.