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Diploma in Public Relations and Advertising Management

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  • Diploma in Public Relations and Advertising Management

Diploma in Public Relations and Advertising Management

  • Duration: 12 Months
  • Target Audience : Aspiring public relations and advertising professionals, communication specialists, and individuals seeking a career in PR and advertising.
  • Course Delivery : Classes 5 days a week and doubt clearing sessions
  • Course Material : Full Course material will be provided
  • Eligibility Criteria : 12th Pass students with a minimum aggregate of 50%

Other Highlights

  1. Career Assistance Videos
  2. Recorded Video Tutorials
  3. EMI Option for easy payment of fees
  4. Lucrative Internship opportunities
Price: ₹ 35,800 ₹ 45,000

Program Plan

Semester 1:
  • Public Relations and Advertising
  • Public Relations Strategies and Practices
  • Advertising Principles and Practices
  • Media Relations and Communication
  • Digital and Social Media Marketing
Semester 2:
  • Advertising Campaign Management
  • Public Relations in Crisis Situations
  • Market Research and Consumer Behaviour
  • Brand Management and Development
  • Creative Advertising and Media Planning

Key Takeaways/Benefits From The Course

  • The student will gain an Understanding of the structure and functions of PR and advertising industries.
  • Student will develop the necessary skills for managing PR strategies and campaigns and learn the techniques for effective media relations and communication.
  • This course will teach the techniques for building and maintaining media.
  • This course will also guide the student in fundamentals of digital marketing and social media management and the techniques for online advertising and digital PR.

Potential Career Growth

  • Public Relations Specialist: Develop and maintain a positive public image for organizations, manage media relations, and handle crisis communication.
  • Advertising Manager:Oversee advertising campaigns, manage budgets, and coordinate with creative teams to develop effective ad strategies.
  • Marketing Coordinator:Assist in planning and executing marketing campaigns, analyse market trends, and support promotional activities.
  • Brand Manager: Manage brand strategy, enhance brand image, and ensure consistency across marketing channels
  • Media Planner: Plan and execute media strategies, negotiate ad placements, and analyse media performance.
  • Digital Marketing Specialist: Develop and manage online marketing strategies, including social media, SEO, and content marketing.
  • Corporate Communications Manager: Handle internal and external communications, develop corporate messaging, and manage media relations.
  • Crisis Communication Specialist: Focus on managing communication during emergencies, developing crisis management plans, and mitigating negative publicity.

Who Should Attend

  • Aspiring Public Relations Professionals: Individuals aiming to build a career in managing public image, media relations, and crisis communication.
  • Advertising Enthusiasts: Those interested in developing and managing advertising campaigns, creative strategies, and media planning.
  • Marketing Graduates: Professionals looking to enhance their understanding of public relations and advertising within a marketing context.
  • Communication Specialists: Individuals seeking to expand their skills in strategic communication, brand management, and digital marketing.
  • Corporate Communication Executives: Professionals who want to improve their abilities in handling internal and external corporate communication.
  • Business Managers: Those involved in strategic decision-making and looking to integrate PR and advertising strategies into their business operations.