Program Plan

Semester 1:
  • Introduction to Journalism and Mass Communication
  • Media Ethics and Laws
  • News Reporting and Writing
  • Digital Media and Online Journalism
  • Media Management
Semester 2:
  • Feature Writing and Magazine Journalism
  • Public Relations and Corporate Communication
  • Advertising Principles and Practices
  • Media Research Methods
  • Photojournalism

Key Takeaways/Benefits From The Course

  • The student will gain an overview of journalism and mass communication
  • This course will provide an understanding of the ethical and legal considerations in journalism.
  • The student will learn the techniques and skills for effective news reporting and writing.
  • A brief overview of managing media organizations will be given and the key concepts in media business and operations will be taught.
  • The student will learn the fundamentals of advertising and techniques for creating effective advertising campaigns.

Potential Career Growth

  • Journalist: Report and write news stories for newspapers, magazines, and online media.
  • Broadcast Journalist: Work in radio and television journalism, reporting news and creating broadcast content.
  • Digital Media Specialist: Create and manage online content for digital media platforms.
  • Public Relations Specialist: Manage public relations and corporate communication for organizations.
  • Advertising Executive: Develop and execute advertising campaigns.
  • Photojournalist: Capture and present news through photographs.
  • Media Manager: Manage media organizations and their operations.
  • Content Writer: Create written content for various media platforms.
  • Social Media Manager: Manage social media presence for individuals and organizations.
  • Media Researcher: Conduct research and analysis in the field of media and communication.

Who Should Attend

  • Aspiring Journalists: Individuals looking to build a career in journalism and mass communication.
  • Media Professionals: Current media workers aiming to enhance their skills and knowledge.
  • Career Switchers: Professionals transitioning into journalism and media.
  • Students: Those interested in gaining practical skills in journalism and mass communication.
  • Media Enthusiasts: Individuals seeking to understand the field of journalism and mass communication.